Blue Claw

Blue Claw

BRAND

Blue Claw

ABOUT

Blue Claw's identity is rooted in the heritage of Canada's Atlantic fishing communities. The brand emphasizes fresh lobster sourced directly from the East Coast and highlights sustainability, traceability, and quality seafood.

Project Overview

Extended an established coastal seafood brand into a food court environment, developing marketing campaigns and in-store materials that communicated quality and value to high-traffic, fast-moving customers at The Well in Toronto.

Extended an established coastal seafood brand into a food court environment, developing marketing campaigns and in-store materials that communicated quality and value to high-traffic, fast-moving customers at The Well in Toronto.

ROLE

• Marketing Campaign Development • In-Store Marketing Strategy • Brand Identity Extension • Cross-Team Coordination with Operations

YEAR

2024

Mooon Milk Bottle
Mooon Milk Bottle

THE CHALLENGE

Unlike a standalone restaurant, a food court setting offers limited physical space for brand expression — no dedicated dining area, restricted signage opportunities, and a shared environment with competing brands.

This pushed the marketing strategy toward digital and online channels, using social media and digital campaigns to build brand awareness and drive foot traffic beyond the limitations of the physical space.

Moooon Milk Street Ad
Moooon Milk Street Ad
Moooon Milk Bottle
Moooon Milk Bottle

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